"I learned how each target market is captivated by different colors, shapes, themes, even how the space is balanced, it can make or break a sale",
     ...Mel Jurgins, ASID Member

Seminars

BJ Eichhorn is a renowned speaker, author, entrepreneur and designer. She has received numerous speaking awards for: teaching how to target markets and turn data-based information into specific designs that create sales.



The Lifestyles of targeted customers are different, per data-based marketing surveys.

Each lifestyle responds to different visual images. You will learn which colors, shapes, textures, lettering fonts, brands and products can be coded to each of the major Lifestyle Profiles.



Design marketing is a Silent Sales Pitch that creates customers' purchase responses, because customers feel good in an atmosphere created just for them.


"For a profit based seminar
at your next convention..."


Click Here

Seminars :: LIFECODE® Design Marketing Can Turn                Your Facility into Profitable Selling Spaces



INTERNATIONAL CONVENTIONS

  • American Society of Interior Design (ASID)
  • CIMBA (A consortium of 20 U.S. universities)
    "Specializing in the Neuroscience of Leadership
    and Global Management skills.
    ” Pederno, Italy
  • International Bowlers Association
  • International Recreational Go Cart Association
  • World Waterpark Association. Best speaker two years in a row
  • World Revival House of Hope and Healing

NATIONAL & INTERNATIONAL CONVENTIONS

  • American Demographics
  • Billiards
  • Claritas International
  • Color Marketing Group (CMG)
  • Florida Bowling Association
  • International Bowlers Association
  • International Recreational Go Cart Association
  • The Kansas City Home Builders Association
  • Location-Based Entertainment Industry
  • Midwest Bowling Association
  • Miniature Golf
  • Precision Marketing Convention
  • Recreational Industry Management Skating
  • Tourist Attractions & Parks
  • US Armed Forces Bowling Convention
  • Voted Best Speaker
  • World Water Parks Association

CORPORATE OFFICES: Private Seminars

  • American Demographics – Corporate Coach
  • AMF Bowling
  • Boise radio
  • Claritas Precision Marketing convention
  • CMG International Color Marketing Group
  • Doskocil
  • Ethan Allen
  • Frigidaire
  • Levitz
  • Payless Cashways
  • Trine Doorbells

UNIVERSITY BUSINESS MARKETING CLASSES

  • Consortium of International M.B.A. (CIMBA)
    University, Pederno, Italy
  • Central Missouri State University Warrensburg, MO
  • Johnson County Community College Overland Park, KS
  • Kansas State University Manhattan, KS
  • Samford University, Birmingham, AL
  • University of Missouri, Kansas City (UMKC)

STUDENT INTERIOR DESIGN SEMINARS

  • CIMBA University, Pederno, Italy.
  • Johnson County Community College, Overland Park, KS
  • Kansas State University, Manhattan, KS
  • Northwest Missouri State University, Warrensburg, MO.
  • MO West/Kansas Chapter ASID, Wichita, KS.
  • Univ. CIMBA
  • MO West / Kansas City Chapter ASID

LOCAL ORGANIZATIONA: INTERIOR DESIGN SEMINARS

  • Alpha Chi Omega Mothers Club
  • Carriage Club
  • Central Exchange
  • Chi Omega Alumni
  • Kansas City Homebuilders
  • Kansas City Young Matrons
  • Leawood Carriage Club
  • Leawood Welcomers
  • PEO's, Tustin & Orange, CA.
  • PEO's, Lawrence, KS
  • PEO's, Kansas City, MO

FAMILY RECREATION SEMINARS PUBLISHED IN
THEIR TRADE MAGAZINES

  • Billiards Digest
  • Florida Bowlers Association
  • Midwest Bowlers Association
  • Miniature Golf
  • Skating News
  • Tavern Sports
  • Tourist Attractions

 

Learn how to turn your business decisions into profit-based design solutions.

Learn how to form design teams consisting of interior design, collateral (cards, stationery & brochures), graphics, signage, web sites, TV... and others to create a seamless Branded Identity.


"Brains in a box",
     Suzette Burton, ...Formica Corporation

" Efficient marketing strategy relies heavily on visual appearance, and visuals can, without any words trigger a purchase response",
      ...Professor Jim Murphy, Samford

"Upside Down art solutions, from logical
business decisions", ______Claritas


"Until her seminar I never thought about how each color has a different meaning",
      ...Christine Allen